It’s also different from the WhatsApp Business app which can only be used by 1 user. With WhatsApp Business API, it allows verified businesses to integrate WhatsApp with their websites so clients can order, raise inquiries, or just contact businesses using WhatsApp. It’s how you can use different applications on Slack, or how you can add Zoom meetings to your Google Calendar.
Sidebar: An API is an application programming interface that allows different computer servers to speak to one another. Launched in 2018, it was WhatsApp’s first revenue-generating product, allowing pre-approved businesses to respond to client messages. The WhatsApp Business API has been around for a while. WhatsApp has launched a new developer tool, WhatsApp Cloud API, to help all businesses integrate WhatsApp business into their backend.
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